Goal: To tease the launch of the post-apocalyptic 8th season of American Horror Story,
Mission: Drop a nuclear bomb on the AHS Social channels, leaving nothing but static. Look closely, hidden in the wreckage lies the clues to the light at the end of the tunnel.
Results: 17 posts. 200K+ New Followers. 4.7M views. 1.6M likes & comments
Awards: 2 PromaxBDA awards, 1 Shorty, and 1 Webby
Role: ACD | Agency: The Many