Creative Director
Creative Director
Situation: The country was in lockdown, and the social world just wanted to #ThankATrucker. But, to RedKap — makers of workwear for our essential workers and beyond — that didn't feel like quite enough.
Mission: We decided to buttermilk-pancake them. So, we partnered with Cracker Barrel, fired up the griddles, and invited truckers to swing by any of their 600+ locations to have a free meal, fueled by fans of truckers from sea to shining sea.
Results: Trucker-lovin' citizens added to the tab and over the course of the open tab, we raised over $50,000. That's a lot of eggs, and pancakes, and bacon, and general greasy goodness.
Role: ACD | Agency: FARMUSE
Trucker lovin’ citizens added to the tab and watched the plate fill with mouthwatering country deliciousness.
Hungry drivers simply just had to enter their info and were sent their goods faster than you can say “I’ll have the Grandma’s Sampler please!”
